Released on: December 5, 2007, 1:21 am

Press Release Author: Cathryn van der Walt

Industry: Telecommunications

Press Release Summary: Entertainment Corporate News Australia mobile community
mokies social mobile networking


Press Release Body:

Sydney, 5 December 2007 - Loop Mobile Limited (ASX: LPM) today announced a new
agreement with Optus for the launch of Loop's MOKO Mobile Community. This
announcement represents Loop's continued strategy to grow via carrier relationships
and further signifies the position of MOKO as one of the world's leading mobile chat
and user content generated communities.

Scheduled to launch in the first quarter of 2008, MOKO on Optus will be an advanced
version of Loop's mobile chat and social networking platform to date and will
introduce major new initiatives such as MOKO Music.

The MOKO Optus service will feature new search facilities for users to connect
instantly across Australia and around the world, based on a range of shared
interests. MOKO also includes instant chat, ,, building a friends list, as well as
uploading and sharing photos and videos.

MOKO Music connects artists with their fans within MOKO's mobile community
environment, including streaming music, video and audio. Artists can even host live
chat sessions with their fans, all via the mobile device. It will focus on amateur
and unsigned bands as well as the major labels.

At the time of the Optus launch, MOKO will also incorporate an online version that
is currently in development. This will mean that MOKO users can interact with each
other whether they are accessing MOKO via the mobile or the web.

"Loop is excited to be working with Optus and connecting its Australian customers
with MOKO users around the world," outlined Mr. Martin Hoffman, Loop's CEO and
Managing Director. "We are confident that the full integration of the MOKO community
and MOKO Music on Optus, will provide the most compelling mobile community
networking experience available today."

The MOKO community on Optus Zoo is a monthly subscription based service with day
pass use also available.

The Optus contract comes just over a month since the successful launch of MOKO on
Virgin and demonstrates MOKO's growing appeal to both the carriers and their users.

Loop Mobile's MOKO community has already generated over 4.5 million MMS, over 76
million instant messages, over 3 million private messages and over 35 million video
downloads. In the last 12 months, the average user session time has doubled to reach
75 minutes per user session.
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About Loop Mobile Limited:
Loop Mobile Limited is an international provider of mobile communities, targeting
the youth and young adult demographic. The company's flagship mobile community
product, MOKO, is implemented across the 3 Mobile Australia and 3 Mobile United
Kingdom networks, on Virgin Mobile Australia, and available worldwide via mobile
internet at www.moko.mobi. Loop also provides white-label mobile community services
to major brand and content owners. Loop was founded in 2004 in Perth and is today
headquartered in Sydney. Its proprietary platforms enable the uploading and viewing
of pictures and videos, personal profiles, live chat threads, private messaging,
search facilities and additional features. Loop was the winner of the 2007 Best User
Generated / Social Networking Service "MEFFY" international award by the Mobile
Entertainment Forum for MOKO.


contact:

Cathryn van der Walt
Loop Mobile Limited,
Sydney,Australia
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com

Web Site: http://www.loopmobilelimited.com

Contact Details: contact:

Cathryn van der Walt
Loop Mobile Limited,
Sydney,Australia
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com